In today’s fast-paced and value-driven world, there’s no denying the role of real-time or Live Video experiences. Livestreaming has taken the world by storm, including mainstream industries like retail, marketing, apparel etc.

In fact, trends like Live Stream Shopping have amassed an 11 billion dollars industry in the US alone. The primary appeal behind such technologies is simple – they help brands interact with the audience in a novel and more personal manner. 

Read More: The Role of AI in the Live Streaming Space

The time when merely offering viable products garnered loyal customers is long gone. Modern consumers crave value, personalization, and interaction from brands. Since real-time experiences cover these bases, their skyrocketing popularity is a given.

However, merely understanding the appeal of real-time experiences won’t help your brand. The ideal and simplistic way to facilitate such results is by integrating some functionalities within your website, platform, apps, etc. 

But which features can you use to get the best results? While the question does not have a single solution, here is a list of the top 20 real-time experiences that can help any brand improve its client experience.

Top 20 Real-Time Experiences for Every Brand 

1. Pre-call screen – When users join a video meeting, the pre-call screen lets them preview their video and audio. Users can mute audio/video before joining the meeting. Apart from this, users can also check if the camera and microphone are working fine. While previewing their video/audio, they have the option to update settings such as camera/microphone change.

2. Multiple layouts – It is the arrangement of the video tiles during the meeting. There can be multiple tile layouts that enable users to focus on the important content. The two most known layouts are grid layout and floor layout. In grid layout, multiple users can be shown on the screen, whereas in-floor view, we can focus on one video at a time depending upon various constraints. For example, if someone is speaking, we can pin that user to the main screen. You can create other layouts as well, depending on your requirements.

3. Removing the background image– This feature allows the user to remove the background from your video stream. Besides removing the background, users can also add custom images as their background. Moreover, they can also blur the background, allowing the admin to witness the expressions.

4. Noise cancellation – It enables the user to remove the background noise from your stream. It will detect the extra noises from the audio stream and will block it. It is very helpful when users are in a noisy environment and have a meeting to attend.

5. Modulating the voice – This feature allows the users to control or adjust their voice. The captured voice can be modulated using some techniques like amplifying or refining. It helps in better communication between the attendees.

6. Raise hand – The feature allows users to raise their hand, indicating that they either have a query or wish to speak. Just like in a real-time scenario, if someone has a doubt, they raise their hand. This is just a replica of that scenario in a virtual meeting. 

7. Voice indicator or a speech bubble – Voice indicator/speech bubble lets the user know about the pitch of their voice. It helps in analyzing whether the audio is being captured or not. 

8. Network indicator – It indicates the network bandwidth of the user. This feature helps in knowing the strength of our network. During a video call, if the user knows that their network is low, it gives them an idea that their network is not working properly and might cause issues in the call, so they need to fix that.

9. Poll – This feature allows users to create polls during the video call. Depending on the requirement, we can have either single-choice or multiple-choice questions. The attendees can answer the poll. The user can also download the poll results. This feature can only be given to the admin.

10. Mute/Unmute remote video/audio – The users can also mute/unmute the remote streams. It highly depends on the application requirements. For example, in an application admin can have full control over muting/unmuting remote video/audio. It helps in managing the participants.

11. Changing the user role – This feature allows the admin to change the other users’ roles. As the per roles are modified, the permissions change accordingly.

12. Breakout rooms – The feature allows enterprises to split the users into various sessions/rooms. The participants can collaborate in smaller groups and are completely isolated from the main session. It also helps in hosting multiple meetings at the same time. 

13. Display of name – Users can have their names displayed on the video tile. It will help in recognizing that the video tile belongs to this person.

14. Live quiz – Have you ever thought about running a live Quiz where the users will be asked questions by a live host, and the Audience can participate to win exciting prizes. 

15. Whiteboard – It lets you create a virtual whiteboard in the meeting where users can write/draw something using a virtual pen. It is very helpful during online teaching. 

16. Video AR and face filters – The captured video can be augmented with the help of video AR. It will create AI-based face filters, which will first detect the face and apply a filter on that face. 

17. Time of video call – The time duration of the video call can be shown to the users so that they can keep notice of it and make sure the duration is not stretched. It can also come in handy in situations with low time availability, such as a virtual meet game.  

18. Remove user from the meeting (Admin Control) – This feature will give the admin the right to remove a user. Suppose a user is not required in the meeting, then the admin can remove him from the meeting. 

19. Reordering the video streams – The feature allows brands to shuffle their video tiles as per their requirements. The video tiles can be shuffled depending upon requirements. For example, the admin tile must always be on the top in some cases.

20. Record the session – This feature will allow the user to record the session. The recorded video can be saved and used in the future for any reference. This is very helpful if the application is used to teach something. The recorded sessions can be given to the participants or to someone who was not in the session and wants to see that.

In Conclusion

With real-time experiences becoming the market norm, you must have stumbled upon the trend one way or another. While the logic and incentive behind its integration are simple, adopting it can be challenging without prior knowledge. 

That’s why we have listed the top 20 real-time experiences any brand can use to increase its value proposition. The features facilitate customer personalization and engagement to their fullest potential. BigStep Technologies understands these concepts well and can help you with their implementation too.

We boast experts from multiple industries, allowing us to cater to every market need. You can learn more about us on our website. For more information, you can reach us at info@bigsteptech.com.