Mobile Apps: Centerpiece of Digital Convergence - BigStep Technologies
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Mobile Apps: Centerpiece of Digital Convergence5 min read


According to recent surveys, the number of Mobile Phone users will pass 5 billion mark by the end of 2019. More than 80 percent of the population worldwide is using a smartphone. An average person spends more than 3 hours browsing mobile apps. Mobile App usage is predicted to skyrocket in coming years. Users want every piece of information at their fingertips. These are a few of the main reasons as to why website owners are taking their presence to mobile platforms.

“Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations – it will transform your entire business.” – Thomas Husson, Vice President & Principal Analyst at Forrester Research

Increased User Engagement

Mobile apps are simple, crisp and easy to use offering required information in a single click. Apps provide seamless onboarding experience thus increasing the user engagement.

Offers Better Personalization

Today’s apps are dynamic and personalised in terms of design and content. The illustrative design and tailored content as per required preferences is alluring to the users.

Push & In-app Notifications

One of the biggest advantages of mobile apps is the ability to be in constant touch with the users via push and in-app notifications thus, helping to maintain a good engagement rate.

Using Device Features

Apps can be coded to use native features provided by the device. Users get to make use of features provided by their device like camera, scanning, in-app purchases etc.

Apps are Faster than Website

Mobile apps are usually faster than the websites and actions are performed much faster. As data is stored on the device, it can be retrieved in the blink of an eye offering delighted experience.

Users Spend More Time on Apps

Mobile users spend maximum of their time browsing apps as compared to browsing the website. As number of mobile app users is increasing at a rapid rate, requirement of an app becomes a necessity.

Liberty In Designing

Apps can be built as per requirements without worrying about device or browser element dependency. Gestures like swipe, drag, drop, pinch, tap etc. can be used to improve user friendliness.

Offline Mode Accessibility

Basic functionality and content can be accessed even in offline mode too which is another big advantage of using a mobile app.

Building Brand Awareness

Users encounter the apps they’ve installed on their mobiles almost everyday. By this, the users are being reminded of the brand associated with the app.

Increase in Revenue

Your community being accessible on mobile devices everywhere can take your community to new heights of interaction thus benefiting your business.

“I think the biggest change, and the one we’re already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary – if not their only – way of experiencing the internet.” – Peter Rojas, Co-founder of Engadget and Gizmodo.

Final Words

Mobile App will make your community ready for future along with strong brand presence. Building a dream mobile app is a bit tricky task, in order to have an amazing mobile app for your niche social community, we would suggest hiring experts. When it comes to experts, BigStep provides best app development services. Have a look at demo of Social Network Builder Mobile Apps:

Apple App Store          Google Play

Ritika Saini

Support Manager @BigStep Technologies. Plays a major role in putting the idea 'Customers Success is Company's Success' into action. Holds senior customer facing position, responsible for communicating the value & expert in building long lasting relationship with clients.

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